Mobile advertising has many facets; you may see them in buses, trams, cars \u2013 such a sight is familiar to us. It may seem that a truck trailer cannot be used in any other way than by putting basic information about the company and an interesting logo on it. However, a project emerged \u2013 a cooperation of two companies \u2013 RoadAds from Germany and Visionect from Slovenia. They have designed a dynamic ad that is meant to be put on the trailers\u2019 sides. The ad is built on two 32-inch panels, and the e-ink technology has been utilized during the project \u2013 it does not emit its own lighting, with the image being black and white; the fact that it does not emit its own light is crucial, in order not to create any dangers in road transport by blinding other drivers with light emitted by the ad.
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\nThe cost of installing such an ad is rather high, since it oscillates around 15\u00a0000 Euro; yet manufacturers are sure that the income gained by the ads will be higher than the cost of its installation. What can be shown on such screens? Information such as traffic jam locations, weather forecasts, score of an important match, or an ad of a specific company.
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\nProjects have been started in Germany, and have so far been tested on a number of trailers equipped with appropriate screens. The vehicles themselves were roaming around the roads, and familiarizing the drivers with the new type of advertising. The idea has met with popular acclaim \u2013 in January it has been introduced on a massive scale. For the moment, a thousand trailers with the technology already installed is going to be released.
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\nScreens themselves are going to be linked to GPS, and that will allow localization of the truck with 5-meter precision margin, and \u2013 in case it is necessary \u2013 it can operate on WiFi and LTE. Owners of transport companies would be therefore provided with a special platform meant to facilitate the whole system. The surface of the ad can be used for anything, but mostly it is used for advertising.
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\nThe platform could be also used by potential customers, and that is how RoadAds links the advertising surface (the vehicles of transport companies) with clients looking for alternative advertising methods.Reklama mobilna ma wiele ods\u0142on. S\u0105 reklamy na autobusach, tramwajach, samochodach, taki widok jest nam znany. Wydawa\u0107 by si\u0119 mog\u0142o, \u017ce naczepy ci\u0119\u017car\u00f3wki nie mo\u017cna wykorzysta\u0107 inaczej jak tylko zamieszczaj\u0105c na niej informacje o przedsi\u0119biorstwie i ciekaw\u0105 grafik\u0119.<\/p>\n
Pojawi\u0142 si\u0119 jednak projekt, kt\u00f3ry stworzy\u0142y w kooperacji dwie firmy: RoadAds<\/em> z Niemiec i Visionect<\/em> ze S\u0142owenii. Zaprojektowali i wykonali oni reklam\u0119 dynamiczn\u0105, umieszczan\u0105 na tylnych burtach naczepy. S\u0105 to dwa ekrany zbudowane z o\u015bmiu 32-calowych paneli. Wykorzystano tu technologi\u0119 e-ink, kt\u00f3ra wy\u015bwietla czarno-bia\u0142y obraz nie emituj\u0105c w\u0142asnego \u015bwiat\u0142a. Ta druga cecha jest bezwzgl\u0119dnie konieczna, aby nie stwarza\u0107 niebezpiecze\u0144stwa w ruchu drogowym o\u015blepiaj\u0105cym \u015bwiat\u0142em ekran\u00f3w.<\/p>\n Koszt zainstalowania jednego zestawu jest do\u015b\u0107 wysoki, a\u017c 15 tys. euro, ale producenci zapewniaj\u0105, \u017ce zwrot z inwestycji b\u0119dzie znacznie przewy\u017csza\u0142 cen\u0119 tego systemu.<\/p>\n Co mo\u017cna wy\u015bwietla\u0107 na takich ekranach? Przer\u00f3\u017cne aktualne informacje, np. o korkach, pogodzie, wyniku wa\u017cnego meczu, albo reklam\u0119 konkretnej firmy.<\/p>\n Projekt na reklam\u0119 zaawansowan\u0105 technologicznie uruchomiono w Niemczech, uprzednio testuj\u0105c j\u0105 przy pomocy kilku ci\u0119\u017car\u00f3wek, wyposa\u017conych w ekrany. Testowe pojazdy kr\u0105\u017cy\u0142y po drogach i jednocze\u015bnie \u201cprzyzwyczaja\u0142y\u201d<\/em> kierowc\u00f3w do nowego typu reklamy. Pomys\u0142 spotka\u0142 si\u0119 z uznaniem, bo w styczniu uruchomiono go na skal\u0119 masow\u0105. Na pocz\u0105tek zaplanowano wypuszczenie na drogi tysi\u0105ca pojazd\u00f3w zaopatrzonych w t\u0119 technologi\u0119.<\/p>\n Ekrany pod\u0142\u0105czone s\u0105 do GPS, aby zlokalizowa\u0107 pojazd z dok\u0142adno\u015bci\u0105 do 5 metr\u00f3w. Mog\u0105 tak\u017ce dzia\u0142a\u0107 przy pomocy Wi-Fi i LTE. W\u0142a\u015bciciele firm transportowych zyskuj\u0105 tym samym dost\u0119p do specjalnej platformy, kt\u00f3ra pomaga w zarz\u0105dzaniu systemem. Powierzchni\u0119 reklamow\u0105 mog\u0105 u\u017cywa\u0107 do dowolnych cel\u00f3w, przewa\u017cnie jednak robi\u0105 to aby zamieszcza\u0107 reklamy.<\/p>\n Z platformy tego systemu mog\u0105 korzysta\u0107 te\u017c reklamodawcy, kt\u00f3rzy s\u0105 zainteresowani umieszczaniem swojej oferty na ci\u0119\u017car\u00f3wkach. W ten spos\u00f3b RoadAds<\/em> \u0142\u0105czy powierzchni\u0119 reklamow\u0105 (konkretne pojazdy nale\u017c\u0105ce do firmy transportowej) z klientami poszukuj\u0105cymi alternatywnych rozwi\u0105za\u0144 reklamowych.<\/p>","protected":false},"excerpt":{"rendered":" Mobile advertising has many facets; you may see them in buses, trams, cars \u2013 such a sight is familiar to us. It may seem that a truck trailer cannot be used in any other way than by putting basic information about the company and an interesting logo on it. However, a project emerged \u2013 a […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[314,315,316,317,318,319],"_links":{"self":[{"href":"https:\/\/widebridge.pl\/pl\/wp-json\/wp\/v2\/posts\/1373"}],"collection":[{"href":"https:\/\/widebridge.pl\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/widebridge.pl\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/widebridge.pl\/pl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/widebridge.pl\/pl\/wp-json\/wp\/v2\/comments?post=1373"}],"version-history":[{"count":0,"href":"https:\/\/widebridge.pl\/pl\/wp-json\/wp\/v2\/posts\/1373\/revisions"}],"wp:attachment":[{"href":"https:\/\/widebridge.pl\/pl\/wp-json\/wp\/v2\/media?parent=1373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/widebridge.pl\/pl\/wp-json\/wp\/v2\/categories?post=1373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/widebridge.pl\/pl\/wp-json\/wp\/v2\/tags?post=1373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}